Racing

NASCAR driver Brandon Brown unintentionally helped spark the viral “Let’s Go Brandon” catchphrase, and while many have profited off of it, he says the situation that has made him famous has ironically also hurt his marketability. The controversy started following Brown's October Xfinity Series win at Talladega Superspeedway, when an exchange between Brown and pit reporter Kelli Stavast quickly went viral and turned into a meme that has since sparked, among other things, countless merchandise products.